The 7th China Internet Audio and Video Convention opened on Tuesday in Chengdu, the capital city of southwest China's Sichuan Province.
Over 2,000 companies and institutions and more than 6,000 guests from the online audio and video industry are participating, exchanging views on high-quality development in the industry.
Short videos at the forefront
The event's organizers said this year's event features an impressive increase in short video productions.
According to an annual report by the China Netcasting Services Association released at the convention, the number of online audio and video users has reached 725 million or 87.5 percent of the country's online population.
The report says that short videos have had a pulling impact on the increase of the online population. There has been an increasing number of online users paying for content, and the quality of online movies has been improving.
Nie Chenxi, director of the National Radio and Television Administration (NRTA, formerly the State Administration of Radio, Film and Television) said at the event's opening ceremony that the country should strive to be a pioneer of new formats and services, especially for short video products.
He stressed that authorities should strengthen the guidance and management of short video production, noting that there should be more short video productions of higher quality.
One of the highlights of the event is an exhibition on some of China's cutting-edge audio and visual technologies.
Over 100 exhibitors are showcasing their virtual reality (VR), augmented reality (AR), and 5G products. Visitors were blown away by the breadth and depth of technologies on display.
Several products new to China have also been launched at the show, offering various interesting and interactive experiences for visitors.
Feng Ming, a content adviser at Migu Interactive Entertainment said the company is trying to trigger a visceral feeling in viewers when they watch videos or play video games using 5G, 4K, and VR technologies.
Over 40 events including forums and exhibitions will be held during the convention, which will feature some 400 industry leaders and experts discussing development of areas such as short videos, media convergence, 5G technologies, and virtual reality.