Xinhua President Cai Mingzhao (R) and TASS Director General Sergei Mikhailov unveil the first Russian-speaking artificial intelligence (AI) news anchor in St. Petersburg, Russia, June 7, 2019. (Xinhua photo/Bai Xueqi)
Russian and Chinese media outlets need to build relations in all areas because their ties are an integral part of the Russia-China relationship, Volin said.
MOSCOW, Sept. 2 (Xinhua) -- Media cooperation between Russia and China is developing at a very fast and impressive pace, Alexei Volin, Russian Deputy Minister of Digital Development, Telecommunications and Mass Media, has said.
Russian and Chinese media outlets need to build relations in all areas because their ties are an integral part of the Russia-China relationship, Volin told Xinhua in an interview ahead of the fifth China-Russia Media Forum to be held in Russia's Far East city of Vladivostok on Tuesday.
According to Volin, the major challenge faced by the media in both countries is the change in the consumption of media products, as newspapers, television and radio are giving way to new media outlets, including the Internet.
The younger generation and even people above 40 are bored with the vocabulary of the traditional media outlets, and "people want short, interesting information, bright and colorful, devoid of excessive officialdom," he noted.
"This is a challenge because people currently have a huge number of sources of information. And we must respond to it in a professional way," he said.
"What should the media in Russia and China do? To produce interesting and competitive products," he noted.
"We believe that the competitive positions of Russian and Chinese media on the world market are strong and sufficiently good," Volin said.